- Job Title: Product Marketing Manager
- Location: Nigeria
- Employment Type: Full-time
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About Avon Healthcare Limited
Avon Healthcare Limited (Avon HMO), a subsidiary of the Heirs Holdings Group, is committed to empowering people across Nigeria to live healthier, fuller lives by providing access to quality healthcare services.
Duly registered by the NHIS in 2012 and fully operational since 2013, Avon HMO delivers a wide range of health plans for individuals, families, associations, and corporate organizations. Beyond health insurance, we provide on-site health risk assessments, occupational health management, and employee well-being programs, helping to sustain healthy and productive communities.
Background
We are seeking an experienced and passionate Product Marketing Manager to drive awareness, adoption, and growth of our products. The ideal candidate is both creative and analytical, with proven expertise in executing marketing strategies that resonate with diverse audiences.
Working closely with Sales, internal teams, and external agencies, this role will focus on spearheading campaigns, product launches, and promotional activities across traditional and digital platforms. The ultimate goal is to expand reach, excite the market, and convert prospects into loyal customers.
Key Responsibilities
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Execute go-to-market strategies for product launches, digital campaigns, and promotional events.
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Serve as a product evangelist, building awareness, excitement, and understanding of product value.
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Monitor and grow product portfolios, developing innovative strategies for subscription and retention.
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Conduct product demos, webinars, and trade show activities, ensuring visibility and market relevance.
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Develop impactful product content for marketing materials, corporate documents, and digital channels.
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Conduct market research and competitor analysis to position products effectively.
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Develop marketing plans, budgets, and campaigns to support customer acquisition and retention.
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Support Sales with training, marketing materials, and tactical campaigns tailored to industries or clients.
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Produce post-campaign analysis reports and make data-driven recommendations.
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Present quarterly reports on product performance, customer behavior, and target audience insights.
Minimum Requirements
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Bachelor’s degree in Marketing, Communications, or related field (MBA is an advantage).
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3+ years’ proven experience as a Product Marketing Manager, Product Manager, or related role.
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Strong familiarity with product marketing tactics (e.g., integrated campaigns, PR, and digital marketing).
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Proven experience in market analysis and data-driven strategy.
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Excellent communication skills: public speaking, presentations, and written content.
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Strong collaboration and people-management skills to work with cross-functional teams.
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Creative mindset, with a keen eye for detail and execution excellence.
Application Closing Date
25th September, 2025
How to Apply
Interested and qualified candidates should send their CV, outlining relevant experience, to: humanresources@avonhealthcare.com using the job title “Product Marketing Manager” as the subject of the email.
