Digital Marketing Specialist at Structured Resource Business Limited

Job Title: Digital Marketing Specialist
Location: Ikoyi, Lagos
Employment Type: Full-time (On-Site)
Company: Structured Resource Business Limited
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About Structured Resource Business Limited

Structured Resource Business Limited was founded in 2004 to provide reliable, customer-focused business solutions and market access for global organizations seeking entry into the Nigerian and West African markets. With a diverse team of professionals across Nigeria, the US, UK, and Sweden, we combine global expertise with local knowledge to deliver profitable, practical solutions across multiple industries.

Role Overview

We are seeking a Digital Marketing Specialist to lead our digital transformation strategy, drive brand visibility, and enhance consumer engagement. This role will oversee and execute digital campaigns across multiple channels, ensuring measurable growth in awareness, customer acquisition, and revenue.

The ideal candidate is results-driven, creative, and analytical, with experience in developing end-to-end digital campaigns that deliver tangible business outcomes.

Key Responsibilities

Digital Strategy & Execution

Develop and implement comprehensive digital marketing strategies that drive awareness, acquisition, and sales.
Lead SEO, SEM, social media, email/SMS campaigns, and paid advertising initiatives.
Ensure campaigns align with business goals, brand identity, and customer needs.
Collaborate with Business Development and E-commerce teams to integrate digital efforts with offline initiatives.
Monitor and optimize campaigns for ROI and performance improvement.

Content & Social Media Management

Manage and grow the brand’s presence on Facebook, Instagram, Twitter, TikTok, LinkedIn, and other platforms.
Create engaging, impactful, and brand-aligned digital content (blogs, graphics, videos, campaigns).
Track engagement data, measure effectiveness, and refine content strategies.

Innovation & Trends

Stay ahead of digital marketing innovations, with a focus on the oil & gas and EPCIM industries.
Identify emerging opportunities and recommend strategies to keep the brand competitive.
Introduce innovative consumer engagement initiatives to boost loyalty and advocacy.

Customer Engagement

Manage customer interactions across digital channels, ensuring timely, professional responses.
Foster communities of loyal customers and brand advocates.

SEO & Performance Analytics

Conduct keyword research, competitor analysis, and website optimization to boost organic visibility.
Track, analyze, and report KPIs and campaign metrics using tools like Google Analytics, SEMrush, and social media insights.
Present performance reports and ROI analysis to senior management.

Qualifications

Education: Bachelor’s Degree in Marketing, Digital Media, Communications, or related field.
Relevant certifications (Google, Digital Marketing Institute, HubSpot, etc.) required.
Experience: Minimum 4+ years in digital marketing (experience in technology, oil & gas, or EPCIM industries preferred).
Proven record of successful digital campaigns and community growth.

Skills & Competencies

Strong knowledge of SEO, SEM, social media, email marketing, and paid ads.
Proficiency in tools such as Google Analytics, Ads Manager, SEMrush, Hootsuite, Canva, Sprout Social.
Excellent analytical, communication, and presentation skills.
Ability to manage multiple campaigns independently while working cross-functionally.
Creative, proactive, and results-oriented mindset.

Personal Attributes

Results-Oriented: Focused on measurable growth and ROI.
Adaptable: Agile in responding to fast-changing digital landscapes.
Proactive & Innovative: Able to anticipate trends and drive transformation.
Problem-Solver: Thinks critically to overcome marketing challenges.

Compensation

₦300,000 – ₦350,000 Monthly

Application Closing Date

15th October, 2025

How to Apply

Interested and qualified candidates should send their CV to: jobs@structuredresource.com
Use the job title “Digital Marketing Specialist” as the subject of the email.