- Job Title: Marketing Data & AI Strategist
- Department: Marketing
- Reports To: CMO/Marketing Lead
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About Herbal Goodness
Herbal Goodness is a leading provider of premium, organic superfoods and herbal supplements. We are passionate about empowering health and wellness while giving back—10% of our profits support the education of African girls through the WAAW Foundation.
We are seeking a Marketing Data & AI Strategist who will transform data into a competitive advantage. This role blends analytics, predictive modeling, and technical SEO expertise to uncover growth opportunities, reduce customer acquisition costs, and improve retention. Your insights will drive AI-powered decision-making across our marketing and growth teams.
Key Responsibilities
- Develop and own Herbal Goodness’ marketing analytics strategy end-to-end.
- Use AI/ML tools to forecast demand, predict churn, and personalize customer journeys.
- Monitor and optimize core KPIs: CAC, LTV, conversion rates, retention, repeat purchase rates.
- Partner with SEO and content teams to ensure analytics inform organic growth initiatives.
- Conduct technical SEO audits and maintain strong site health (crawlability, structured data, site speed).
- Build clear, actionable dashboards for leadership and growth teams.
- Design and analyze experiments (A/B testing, cohort analysis) and deliver data-driven recommendations.
Success Metrics
- Reduce CAC by 15–20% within the first 12 months.
- Achieve a 20% year-over-year increase in repeat purchase rate.
- Maintain 90%+ technical SEO health score on major audit tools.
- Contribute to 100% revenue grow within first 12 months.
Qualifications
- 3–5 years’ experience in marketing analytics, data strategy, or similar roles (eCommerce/CPG/wellness preferred).
- Proficiency with SQL, Excel, GA4, and visualization tools (Looker, Tableau, or Power BI).
- Strong knowledge of technical SEO and Google Search Console.
- Familiarity with AI-driven personalization, recommendation engines, or customer journey automation.
- Ability to translate complex data into clear business insights for leadership.
- Strong business acumen and excellent communication skills.
Why Join Us?
At Herbal Goodness, you’ll be part of a mission-driven company that values innovation, growth, and social impact. You’ll work alongside a passionate team, gain hands-on experience with advanced AI and analytics tools, and directly shape the company’s growth strategy.
