Product Marketer at Natural Girl Wigs

Job Title: Product Marketer
Location: Yaba, Lagos
Employment Type: Full-time
Application Closing Date19th November, 2025.
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About Natural Girl Wigs

Natural Girl Wigs is a hair science lab that develops the famous ReXI™ Lab Made Hair and builds delightful hair brands that ride on the strength of our innovative ReXI™ Lab Made Hair technology. We bring ethical and stylish Instant Glam to millions of women worldwide.

Position Overview

We are seeking a Technical Product Marketer (Automations) to join our Growth & E-commerce Operations team. You will be responsible for managing and optimizing our Shopify store, implementing marketing automations, measuring & improving customer retention, and supporting growth initiatives across automation tools such as Zapier, Klaviyo, Typeform, et al.
This position is ideal for candidates with hands-on experience managing Shopify or automation-based marketing workflows who are looking to scale their technical and growth expertise in a fast-growing consumer brand.

Roles & Responsibilities

Manage and optimize the company’s Shopify storefront, including product setup, app integrations, and performance tracking.
Set up and maintain automations across tools like Zapier, Klaviyo, Typeform, et al.
Implement and manage email and retention marketing flows (e.g., abandoned cart, re-engagement, upsell sequences).
Collaborate with the design and engineering agencies to translate marketing ideas into working automations and digital experiences.
Evaluate and integrate third-party apps that enhance store functionality and improve operational efficiency.
Troubleshoot integration and workflow issues across systems (Shopify, Klaviyo, et al, etc.).
Support Shopify content management and ensure updates are implemented correctly.
Create analytics reports to monitor retention performance.
Analyze automation data to identify opportunities for improved customer retention and operational efficiency.
Work cross-functionally with marketing, operations, and product teams to ensure a smooth technical flow across customer touchpoints.

Preferred Qualifications

Minimum 2 years of experience in a technical marketing or e-commerce operations role.
Hands-on experience using tools that enhance digital experiences like Shopify, Zapier, Klaviyo, and Google Sheets/Excel automations.
Understanding of marketing automation, retention funnels, and customer lifecycle management.
Familiarity with common tools in the marketing stack like Google analytics, Tag manager, email automation, et al.
Strong troubleshooting and problem-solving abilities — able to figure out why something “isn’t connecting.”
Excellent communication and documentation skills.
Ability to learn new tools quickly and apply them creatively to marketing workflows.
Ability to use no-code website builders and basic understanding of how HTML, CSS, and JS works.