Brand Marketing and Social Media Manager at Lakowe Lakes Hospitality Limited

Job Title: Brand, Marketing, and Social Media Manager
Location: Lekki-Epe Expressway, Lagos
Employment Type: Full-time
Reports To: Director Of Marketing @ Newmark Hotels and the General Managers of Lakowe Lakes
External Interactions: Guests & Lakowe Lakes Residents
Job Alerts: To receive Job Alerts on WhatsApp, Click HERE

About the Company

Lakowe Lakes Golf and Country Estate is an exclusive 308-hectare residential golf estate. Aptly dubbed “West Africa’s Best Kept Secret” because of its exclusive lifestyle and rare serene living within such a busy city like Lagos, Nigeria, the estate boasts of 3 main sectors – Hospitality (short stays, events and meetings), Golf and Real Estate.

Blending traditional country estate style with modern amenities, functionality and hospitality services, Lakowe Lakes Golf and Country Estate offers an 18 hole championship golf course, short stay hospitality services, 5 food and beverage outlets, over 14 manmade lakes, meeting rooms and event spaces in an eco-friendly and natural setting, away from the distractions and stress of urban life.

Overview

Support the Director of Marketing in the day-to-day management of Lakowe Lakes Golf & Country Estate by Newmark Hotels & Reserves.
The Brand & Marketing Manager is responsible for developing and implementing brand strategies, driving brand awareness, managing digital and social media marketing, and enhancing the estate’s reputation.
This role ensures consistency across all marketing channels and touchpoints, while effectively engaging with target audiences.

Responsibilities

Brand & PR Strategy:

Develop and implement the Brand & PR strategy for Lakowe Lakes Golf & Country Estate by Newmark.
Define and maintain brand standards, ensuring consistency across all marketing and communication channels.
Continuously monitor and evaluate brand identity, positioning, and perception.
Develop and execute integrated marketing and branding campaigns, ensuring all deadlines are met.

Marketing & Content Management:

Develop and execute an annual marketing calendar incorporating events, seasonal campaigns, and promotional initiatives.
Work closely with in-house designers, social media coordinators, and marketing teams to brief campaigns and creative assets.
Write compelling copy for various marketing materials, including social media, paid ads, email campaigns, banners, flyers, and website content.

Organic Social Media & Paid Media Management (Google & Meta Paid Ads):

Develop and implement a comprehensive social media strategy to drive engagement, brand awareness, and lead generation.
Manage all social media platforms (Instagram, Facebook, LinkedIn etc.), ensuring regular and engaging content.
Monitor social media trends, competitor activity, and audience behaviour to refine strategies.
Oversee content creation, scheduling, and publishing of posts to maintain a strong and cohesive brand presence.
Engage with the online community, responding to comments, messages, and reviews in a timely and professional manner.
Track and report on social media.

Guest Experience & Community Engagement:

Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
Develop initiatives to foster a sense of community and engagement among guests and visitors.
Collaborate with internal teams to enhance customer touchpoints, ensuring an exceptional brand experience.

Requirements

5 – 8 years of experience in a Brand Manager, Marketing, or Social Media role.
Strong expertise in brand strategy, marketing, and digital/social media management.
Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.
Excellent copywriting, communication, and storytelling skills.
Proficiency in social media platforms, content creation, and digital marketing tools.
Strong data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
High attention to detail with excellent planning and organizational skills.
Ability to manage a team, collaborate with multiple stakeholders, and drive projects to completion.
Proficiency in Microsoft Office Suite and marketing software/tools.
Ability to work independently and thrive in a fast-paced environment while meeting deadlines.