- Job Title: SEO & SEM Specialist
- Location: Lagos (Hybrid)
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About the Company
FairMoney Nigeria is building the leading mobile bank for emerging markets. We started with a digital microcredit application on Android, and currently roll out additional financial services (current account, savings, debit card) while expanding the product to Western Africa and South-East Asia.
About The Role
- We are hiring an SEO and SEM Specialist to transform search into a core acquisition engine for FairMoney.
- This role is responsible for driving organic and high-intent lead generation through SEO and Google Search Ads, while significantly improving our online visibility, traffic quality, and overall conversion performance.
- This is more than a technical optimisation role. We are looking for a growth-driven professional who can take full ownership of scalable, cost-efficient, and high-impact acquisition from search.
- The ideal candidate will lead strategies that increase visibility across priority keywords, grow organic traffic, and consistently generate qualified leads and application conversions through a data-driven SEO and SEM approach.
Key Responsibilities
- Own and execute the SEO and SEM strategy to drive high-intent, scalable user acquisition.
- Grow organic traffic and improve rankings for priority financial keywords that generate qualified leads and application installs.
- Lead Google Search Ads campaigns, optimising for cost-efficiency, lead quality, and conversion performance.
- Optimise the full search acquisition funnel from search query to landing page to lead to application and activation.
- Continuously test and improve landing pages, messaging, and user journeys to increase conversion rates.
- Identify and eliminate inefficient spend through deep analysis of search terms, user intent, and performance data.
- Track, analyse, and report on acquisition performance, including traffic growth, lead volume, conversion rates, and customer acquisition cost.
- Translate data insights into actionable recommendations that accelerate search-led growth.
- Collaborate with marketing, product, and growth teams to align search strategy with business objectives.
Requirements
- 5+ years in SEO, SEM, or search-focused growth roles.
- Strong hands-on experience with Google Search Ads.
- Proficiency with SEO tools (Ahrefs, SEMrush, Screaming Frog, Search Console).
- Knowledge of Nigeria’s search landscape and user behaviour.
- Familiarity with GA4 and conversion tracking.
- Ability to work with Product/Engineering to execute SEO changes.
- Strong analytical skills; comfortable working with large datasets.
- Experience in fintech, financial services or a high-growth marketplace is a plus.
Benefits
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development.
How to Apply
Interested and qualified candidates should click on ‘Apply Here’ below.
Click here to download the Editable CV Template
Recruitment Process
- Screening call with a member of the recruitment team.
- Technical interview with the Head of Marketing.
- A take-home assessment.
- Final interview.
