Job Description
- Social media marketing managers work to promote and strengthen the school’s brand using social media platforms. There are many creative, analytical, and managerial aspects to this role.
- Social media marketing managers can share many of their responsibilities with marketing executives, Technical specialists, and marketing managers.
Responsibilities- Social Media Manager and Content Creator
- Social media marketing managers’ responsibilities revolve around organizing and running marketing campaigns on social media platforms (such as Facebook, Twitter, LinkedIn, Instagram, TikTok and Snapchat). Typical responsibilities include:
- Creating content, including text posts, videos, and images for use on social media
- Promoting the school services, and content over social media, in a way that is consistent with the school brand and social media strategy
- Scheduling social media posts using applications such as Hootsuite and TweetDeck
- Interacting with prospects and dealing with prospects’ inquiries
- Developing new social media strategies and campaigns
- Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
- Keeping track of data and analyzing the performance of social media campaigns
- Collaborating with colleagues from across marketing departments to ensure branding is consistent
- Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
- Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds the school’s reputation and enhances the Academy’s image.
- Set up and optimize the School’s pages within each platform to increase the visibility of the school’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
- Collaborate with other departments (Marketing, ICT, Registrar, etc.) to manage reputation, identify key players, and coordinate actions.
Requirements- Social Media Manager and Content Creator
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO, and SEO
- Knowledge of online marketing and a good understanding of major marketing channels
- Positive attitude, detailed with good multitasking and organizational ability.
- Fluency in English.
Application Closing Date
1st April, 2024.
How to Apply
Interested and qualified candidates should send their CVs to: workready@gmail.com using the Position as the subject of the mail.