Online Sales Advisor at Heavy Machinery Dealership (HMD) Limited

HMD Nigeria (Heavy Machinery Dealership Limited), incorporated in August 2003, has built a strong reputation as a specialized distributor and service provider of premium heavy machinery and parts used in the mining, quarrying, construction, roadworks, recycling, transportation, and agricultural industries. HMD is focused on playing an integral part in the building of Africa’s infrastructure, where we have clearly positioned ourselves as the ultimate machinery solutions partner.

HMD’s success is driven by its team of experts whose passion is to provide genuine after-sales support. The core of HMD’s business is to understand customer needs and to provide quality solutions and services with professionalism and integrity. We strive not only to succeed but rather to be of value. Our ultimate goal is to uplift the machinery industry across Africa.

We are recruiting to fill the position below:

Job Title: Online Sales Advisor

Location: Lekki, Lagos
Employment Type: Full-time

Basic Responsibilities

Responsible for qualifying online leads and converting them to Sales, regularly updating and managing the CRM database (housekeeping), supporting cross-selling, upselling and preventive maintenance, and contributing to achieving HMD Group sales target as well as their individual sales target set by the management.

Accountability & Responsibilities
Online Sales Activities:

Qualify and assess leads generated from various online channels, including the HMD website, WhatsApp/Rasayel, Social Media Platforms and other online portals, and occasionally leads received on Equipment Hub.
Follow the Online Sales Process for the Qualified Leads
Follow the Online Sales process for the Unqualified Leads and report back to the head of the Online Sales Manager.
Follow up on and close deals with the support of Online Sales Manager in territories where the company does not have a physical presence.
Take charge of meticulously managing our CRM (Hubspot), ensuring every interaction is accurately logged and up to date.
Manage HMD inboxes, including sales and info inquiries, conduct discovery calls, collaborate with Sales Advisors on quotations, route supplier inquiries appropriately, forward job applicant inquiries to HR, and handle non-business-related inquiries.
Perform comprehensive background checks on companies contacting HMD to ensure due diligence and mitigate potential risks in business interactions.
Maintain organized and up-to-date CRM records through regular housekeeping and maintenance activities.
Master the art of managing callbacks, turning them into golden opportunities.
Actively contribute to achieving sales targets across the HMD Group through active participation and valuable contributions.
Implement developed strategies and tactics to ensure effective cross-selling and upselling techniques across all online sales channels and ensure all clients move through the 360-cycle
Handle customer complaints and identify customer needs. Report findings to the Online Sales Manager with recommendations.
Provide regular reports on sales activities, pipeline status, and performance metrics to the Online Sales Manager.
Ensure that the customer database is updated daily with details on HubSpot
Maintain contact with customers and respond promptly and effectively to customer inquiries.
Conduct training sessions for new team members on HubSpot to ensure proficiency in utilizing the platform for marketing and sales activities.
Fuel our growth engine by actively generating and nurturing leads through the pipeline.
Strive not just to meet, but exceed personal targets, paving the way for your success and the company’s growth.
Craft an exceptional customer experience, leaving every potential client wowed by our services.