Job Title: Digital Marketing Specialist
Location: Berger, Lagos
Employment Type: Full-time
About Pally Agro Group:
Pally Agro Group is a leading player in the Fast-Moving Consumer Goods (FMCG) industry, delivering high-quality products globally. Our commitment to operational excellence, innovation, and customer satisfaction allows us to maintain a strong market presence across production, logistics, and distribution.
Summary:
- We are currently seeking an experienced and results-driven Digital Marketing Specialist to join our team and lead our digital marketing efforts to enhance our brand’s online visibility and customer engagement.
Position Overview:
- The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns to promote our brand and products across various online platforms.
- This role will involve utilizing social media, SEO/SEM, email marketing, content marketing, and online advertising to increase brand awareness, drive website traffic, and convert leads into customers.
- The ideal candidate will have a strong understanding of digital marketing trends, be analytical, and have the ability to execute data-driven campaigns.
Key Responsibilities:
Digital Strategy Development:
- Develop and implement a comprehensive digital marketing strategy aligned with the company’s goals, aimed at increasing brand awareness, driving traffic, and generating leads.
- Identify key target audiences and create tailored marketing strategies to reach and engage them effectively across digital channels.
Social Media Marketing:
- Create and manage social media marketing campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Design and implement content calendars, product catalogues, ensuring consistent and engaging posts that promote products, services, and brand messaging.
- Engage with the audience through comments, direct messages, and community management to build brand loyalty.
- Analyze social media performance metrics and adjust strategies to increase engagement, followers, and conversions.
SEO/SEM Campaigns:
- Optimize website content for search engines to increase organic traffic and improve search rankings.
- Manage paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions while adhering to budgets.
- Conduct keyword research, on-page SEO optimization, and link-building strategies to ensure continuous improvement in search engine rankings.
- Analyze and report on SEO performance, using analytics to track growth and implement improvements.
Email Marketing & Automation:
- Create and manage email marketing campaigns, including newsletters, promotions, and product announcements.
- Build and segment email lists to deliver personalized content and maximize engagement.
- Utilize marketing automation tools to streamline email campaigns, track open rates and click-through rates.
Content Marketing & Creation:
- Develop high-quality content for blogs, websites, and social media to educate and engage customers.
- Collaborate with designers, copywriters, and other team members to create engaging visual and written content.
- Produce content that is optimized for search engines and user engagement, with a focus on building brand awareness and increasing conversion rates.
- Create compelling landing pages, blogs, and video content to support campaigns and lead generation efforts.
Analytics & Reporting:
- Monitor and analyze digital marketing campaigns using tools such as Google Analytics, social media insights, and email marketing platforms.
- Track key performance metrics, including website traffic, engagement rates, lead generation, and ROI, providing regular reports to senior management.
- Use data-driven insights to adjust campaigns and optimize strategies for better results.
Paid Advertising & Retargeting:
- Manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and others.
- Optimize paid campaigns for cost-efficiency and increased conversion rates.
Collaborate with Other Teams:
- Work closely with the sales, product, and creative teams to ensure marketing campaigns align with business goals.
- Coordinate with external agencies or partners for specific campaigns or projects.
Requirements:
Education:
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
- Additional certifications in Digital Marketing, SEO, Google Ads, or Social Media Marketing are a plus.
Experience:
- 3-5 years of proven experience in digital marketing, with a strong focus on social media, SEO/SEM, content marketing, and email marketing.
- Experience managing and executing digital marketing campaigns for brands or businesses in the FMCG or retail sectors is a plus.
- Strong understanding of digital marketing tools and platforms.
Technical Skills:
- Proficiency in SEO/SEM techniques and strategies, including keyword research, on-page optimization, and Google Ads campaigns.
- Knowledge of social media platforms, trends, and advertising tools.
- Experience with email marketing and automation tools.
- Proficient in Google Analytics and other data analysis tools to measure and optimize campaign performance.
- Familiarity with CMS platforms like WordPress or Shopify for content creation.
Soft Skills:
- Strong creative and analytical abilities to create compelling content and evaluate campaign performance.
- Excellent communication and writing skills, with the ability to craft engaging and persuasive messages.
- Strong attention to detail, with an ability to meet deadlines and manage multiple projects simultaneously.
- Ability to work independently and as part of a collaborative team.
- Results-driven, with a focus on improving conversion rates, traffic, and ROI.
Work Environment:
- Ability to work in a fast-paced, dynamic environment with the flexibility to adapt to evolving marketing trends.
- Flexibility in working hours, as digital marketing campaigns often require adjustments across different time zones.
Application Closing Date
18th March, 2025.
Method of Application:
Interested and qualified candidates should send their Resumes and Cover Letters detailing your experience to: hr@pallyagro.ng using “Digital Marketing Specialist” as the subject of the mail.
Note: If you are passionate about digital marketing and have a proven track record of driving online engagement and conversions, we would love to hear from you.
