Social Media Specialist at KingMakers

Job Title: Social Media Specialist

Location: Lagos

Job type: Full-time, Onsite

About KingMakers:

At KingMakers, we’re not here to follow the industry; we’re here to shape it. We’re redefining sports and gaming entertainment across Africa, creating platforms that bring millions of users closer to the games and experiences they love.

Since 2018, we’ve grown rapidly to become one of the key players in the region, recognized for redefining the industry and setting the stage for what’s next. Our mission is bold: we aim to inspire, empower, and create meaningful value for the people and communities we serve. Collaboration and innovation are at the heart of our culture, driving every interaction to be memorable, impactful, and forward-looking.

We think big, move fast, and challenge convention. If you’re ready to make your mark, there’s no better time to join KingMakers.

Role Overview:

As a Social Media Specialist at KingMakers, you will play a crucial role in crafting our brand’s voice across various social media platforms. You will be responsible for planning, creating, and managing social media content that engages our audience and promotes our gaming products and services. By leveraging analytics and insights, you’ll help drive our social media strategy to maximize reach and engagement.

Your creativity and understanding of trends will be essential as we strive to connect with our audience in new and exciting ways. You’ll collaborate closely with marketing and design teams to ensure our messaging is consistent and impactful.

What you will be doing:

Develop and implement effective social media strategies to enhance brand awareness and engagement.
Create engaging and visually appealing content tailored for each platform (Facebook, Twitter, Instagram, TikTok, etc.).
Monitor, analyze, and report on social media performance metrics to refine strategies and optimize content.
Engage with followers through comments, messages, and community interactions to foster connections.
Stay up-to-date with industry trends, emerging platforms, and customer preferences to innovate our approach.
Collaborate with cross-functional teams for integrated campaigns ensuring cohesive messaging.
Conduct social media audits to assess our current performance and identify opportunities for growth.

Requirements:

What you need for this role:

Proven experience as a Social Media Specialist or similar role.
Deep knowledge of various social media platforms, trends, and best practices.
Excellent written and verbal communication skills with a keen eye for detail.
Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) to create compelling visuals.
Strong analytical skills to assess social media performance and user engagement.
Experience with social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
Ability to manage multiple projects under tight deadlines while maintaining high-quality content.
A passion for gaming and a strong understanding of its culture and community.
Experience in a fast-paced, high-growth environment is a plus.

How you do it – Expectations for fulfilling your role:

As a general rule at KingMakers we want people to be:

Customer Focus: We keep the customer at the center of everything we do.
Passion & Dedication: We are passionate about what we do, employing only smart, honest, dedicated, and results-oriented team players.
Openness, Honesty & Directness: We embrace a culture of candor and work together towards the right solution whilst being open, honest, and willing to give and receive feedback, judgment-free.
Innovation & Big Thinking: We think like owners. If we see a problem, we find a solution. We are pragmatic and strive to do more with less.
Speed & Focus: We plan, we strategize, but mostly, we DO. Without doing there is no progress, we can always change direction but only if we start moving.
Low Ego: The best solutions are achieved when we leave our egos at the door. We always seek opportunities to learn in every situation.
Fun: On balance, we believe in having fun whilst working. We maintain perspective and celebrate our successes together.