Job Title: Marketing and Admissions Lead
Location: Maryland, Lagos
About Howbury School:
Howbury School is an educational institution committed to providing a nurturing and innovative learning environment. As we embark on our journey to build a vibrant school community, we are seeking a dedicated marketing and admissions lead to drive student enrollment and establish our presence in the community.
Job Summary:
- The Marketing and Admissions Lead will play a pivotal role in attracting and enrolling students, shaping the school’s brand, and engaging with prospective families.
- The ideal candidate will be a strategic thinker with a passion for education and a proven track record in marketing and admissions.
Key Responsibilities:
Enrollment Strategy Development:
- Develop and implement comprehensive enrollment strategies to meet student enrollment targets.
- Analyze market trends and demographics to identify opportunities for student recruitment.
Marketing and Branding:
- Create and execute marketing campaigns to promote the school’s unique value proposition.
- Develop engaging content for various platforms, including social media, the school website, and print materials.
- Enhance the user experience of the school’s website, ensuring it is informative and user-friendly.
Community Engagement:
- Establish partnerships with local organizations, businesses, and community leaders to raise the school’s profile.
- Organize and participate in community events to showcase the school’s offerings and build relationships.
Admissions Process Management:
- Oversee the admissions process from inquiry to enrollment, ensuring a seamless experience for prospective families.
- Maintain accurate records of applicants and communicate effectively with prospective families.
Data Analysis and Reporting:
- Utilize data analytics to measure the effectiveness of marketing and enrollment strategies.
- Prepare regular reports on enrollment metrics and provide recommendations for continuous improvement.
Qualifications:
- Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Experience: Minimum of 3 years of experience in marketing and admissions, preferably within an educational setting.
- Skills:
- Strong verbal and written communication skills.
- Proficiency in digital marketing tools and social media platforms.
- Exceptional organizational and multitasking abilities.
- Ability to work collaboratively with diverse teams.
- Understanding of enrollment management and marketing analytics.
How to Apply:
Interested candidates should send their CVs to: talent@howburyschool.com using the Job Title as the subject of the email.
