Job Title: Communications Specialist
Location: Lagos
About Ceesolar Energy Limited:
Ceesolar is an indigenous company located in Jabi, Abuja. We specialize in four major business segments which are: Construction of Mini-grid, Commercial and Industrial Solar, Advisory and Consultancy Services & Energy systems deployment.
Job Summary:
- The brand communication specialist will be responsible for shaping and executing strategic communication initiatives to enhance brand visibility, credibility, and market positioning.
- The ideal candidate will bring a nuanced understanding of brand management, content development, digital marketing, and stakeholder engagement to drive business objectives effectively.
- A strong analytical mindset, coupled with creative storytelling abilities, will be essential in crafting compelling narratives that reinforce the organization’s industry leadership.
Key Responsibilities:
Brand Strategy & Campaigns:
- Develop and implement sophisticated branding and communication strategies aligned with long-term objectives.
- Drive brand positioning efforts to establish a distinct and authoritative presence within the renewable energy sector.
- Oversee and refine digital brand representation, ensuring a seamless and engaging online experience across platforms.
- Conceptualize and execute multi-channel marketing campaigns that integrate digital, print, and experiential elements.
- Conduct in-depth market analysis to identify emerging trends, competitive differentiators, and opportunities for strategic brand expansion.
- Strengthen brand equity through strategic partnerships, sponsorships, and corporate social responsibility initiatives.
- Develop thought leadership content and ensure active participation in industry conversations, conferences, and networking events.
- Oversee the development of marketing materials and sales enablement content to support business development efforts.
- Identify and implement innovative branding techniques to enhance market reach and engagement.
- Monitor brand perception and develop strategies to address potential risks or reputation challenges.
Content Creation & Media Management:
- Develop high-impact content tailored for websites, social media, executive communications, and email marketing.
- Direct the production of sophisticated visual and written marketing collateral, ensuring brand consistency.
- Cultivate strong media relationships, managing press engagements, corporate communications, and thought leadership initiatives.
- Oversee the curation and execution of high-profile corporate events, product launches, and public engagements.
- Spearhead the development of compelling documentary-style content that highlights key projects and milestones.
- Manage multimedia content creation, including video production, animations, and interactive digital content.
- Optimize content strategies based on audience engagement analytics and performance metrics.
- Maintain and update an editorial calendar to ensure consistent content publication across multiple platforms.
- Oversee the production of internal communications, newsletters, and stakeholder reports.
Stakeholder Engagement & Cross-functional Collaboration:
- Build and sustain strategic relationships with key stakeholders, including customers, partners, and industry influencers.
- Collaborate with cross-functional teams to ensure brand messaging remains consistent and impactful across all communication channels.
- Direct the continuous evolution of digital platforms, optimizing engagement and user experience.
- Establish and maintain comprehensive records of campaigns, public relations efforts, and stakeholder interactions.
- Align branding efforts with internal teams, including business development, operations, and finance, to ensure cohesion across all departments.
- Serve as a key point of contact for internal communications, ensuring that brand values and messaging resonate within the organization.
- Develop stakeholder engagement strategies to strengthen partnerships and long-term relationships.
Performance Analysis & Reporting:
- Leverage data-driven insights to assess campaign performance, refine strategies, and maximize return on investment.
- Deliver executive-level reports and presentations detailing brand performance metrics and strategic recommendations.
- Implement and oversee digital analytics tools to track campaign effectiveness, audience engagement, and conversion rates.
- Conduct competitive benchmarking and audience sentiment analysis to refine brand positioning and market approach.
- Develop key performance indicators (KPIs) for marketing initiatives and provide regular performance updates to senior leadership.
- Analyze consumer behavior and insights to inform branding decisions and strategy refinement.
Brand Standards & Documentation:
- Ensure rigorous adherence to brand guidelines, fostering consistency and professionalism across all communication touchpoints.
- Develop and maintain comprehensive documentation of branding and communication processes to support knowledge continuity and scalability.
- Establish a brand governance framework to ensure consistent application of brand identity across all platforms and materials.
- Maintain an up-to-date repository of marketing assets, templates, and brand resources for internal use.
- Regularly review and update branding materials to align with industry trends and organizational growth.
Qualifications & Experience:
- Bachelor’s Degree in Communications, Marketing, Public Relations, or a related field.
- Minimum of three years of progressive experience in branding, communications, or marketing, preferably within the renewable energy sector.
- Expertise in digital marketing strategies, content creation, and corporate communications.
- Proficiency in graphic design tools such as Adobe Creative Suite is advantageous.
- Exceptional writing, editing, and verbal communication skills, with a demonstrated ability to craft compelling narratives.
- Strong understanding of SEO, marketing automation, website management, and analytics tools.
- Adept at managing multiple projects, meeting deadlines, and driving cross-functional collaboration.
- Experience in photography and videography is a plus.
- Ability to work independently while collaborating with teams in a fast-paced, dynamic environment.
- Strong analytical skills to interpret marketing data and translate insights into actionable strategies.
- Knowledge of crisis communication and brand reputation management is an added advantage.
Application Closing Date:
8th April, 2025.
How to Apply:
Interested and qualified candidates should send their Resume and a Cover Letter detailing their relevant experience to: recruitment@ceesolar.com using the Job Title as the subject of the email.
