Job Title: Senior Product Manager
Location: Lagos (Hybrid)
Employment Type: Full Time
About Cowrywise Financial Technology Limited:
Cowrywise Financial Technology Limited is a digital wealth management platform democratizing access to savings and investment products for the underserved but growing Millenials in Africa. Joining us would mean being part of an interdisciplinary team dedicated to a lofty vision of building the next-generation wealth management platform for Africans.
Job Summary
- As a product-led business, user acquisition and retention are central to our success.
- We are constantly looking for ways to improve our onboarding experience, simplify the path to conversion, and enhance the overall user experience to maximize the lifetime value of each customer.
- This is an exciting opportunity to directly impact our growth and help our product reach a larger audience, especially by refining how we acquire and convert new users effectively.
- As a Senior Product Manager, you will leverage data, experimentation, and user feedback to optimize the new user experience, ensuring that we convert more visitors into long-term users and customers amongst other product activities.
Primary Responsibilities
- Lead the entire product development lifecycle for customer acquisition and conversion or any assigned product area from ideation to launch and iteration.
- Collaborate with cross-functional teams (engineering, growth, design, data, and more) to improve the new user onboarding experience and streamline the conversion funnel.
- Analyze key metrics around user behaviour, identify conversion bottlenecks, and develop solutions to drive higher acquisition and conversion rates.
- Design, implement, and optimize A/B tests, experiments, and other growth initiatives to test hypotheses and identify high-impact opportunities.
- Work closely with the marketing team to align product efforts with user acquisition campaigns and to improve the user journey.
- Track and report on key conversion metrics, using data to make decisions and inform the next phase of product development.
- Continuously gather user feedback and insights to iterate on features, improve the onboarding process, enhance user retention and overall app experience.
An ideal candidate will bring
- A passion for creating exceptional user experiences that drive growth.
- Strong analytical skills with experience in funnel analysis, A/B testing, and making decisions rooted in data and driving key business outcomes.
- A combination of strategic thinking and tactical execution to drive meaningful improvements in new user conversion.
- 4+ years of product management experience or closely related roles, such as growth marketing, data analysis, or user experience design.
- Proven track record of metrics-driven growth, particularly in virality and retention, with strong knowledge of frameworks like AARRR, growth loops, and KPIs.
- Excellent written and verbal communication skills, with the ability to present growth insights and proposals to stakeholders.
- Experience in the fintech industry or product growth is a plus.
Salary
N1,000,000 – N1,600,000 Monthly
How to Apply:
Interested and qualified candidates should click on ‘Apply now’ below.
