Content and Copy Writer at Carbon Nigeria

Job Title: Content and Copy Writer

Location: Lagos (Hybrid)

Category: Marketing

About Carbon Nigeria:

Carbon is a pan-African digital bank with a mission to provide friction-free finance to its customers. Carbon promises to play a fundamental role in its customers’ lives wherever they are, with flexible solutions. We pride ourselves on our efficiency and with just $10mm of equity raised in 2015, we have disbursed over $100m in loans and earned more than $30mm in revenue over the last 2 years. Carbon has operations in Ghana, Kenya, and Nigeria, supported by a talented team spread between Lagos, Nairobi, London, Argentina, and Palo Alto so we operate with a remote-first mindset.

About the Role

We’re looking for a sharp, creative, and AI-curious Copy & Content Writer to join our team on a part-time basis.
In this role, you’ll collaborate closely with our in-house designer to co-create social media content, display ads (GDN), and campaign assets that are visually compelling and emotionally resonant.
Your words will carry our brand voice—warm, clear, and confident—and help bring our “Smarter Way to Keep Going” promise to life.

Responsibilities

Create across formats: Write, edit, and adapt short-form copy for social media, digital ads (GDN), and traditional campaign materials. Collaborate with our designer to co-develop creative ideas that work across formats (static, video, carousel, reels)
Use AI tools and standard software: Confidently
use AI tools (e.g., ChatGPT, Gemini, etc.) to generate first drafts, video scripts, copy variants. Develop prompt frameworks to get the best results from AI writing assistants
Craft attention-grabbing creative: Deliver headlines, hooks, and captions that spark engagement while ensuring consistent tone, style, and messaging across all touchpoints
Work independently and collaboratively: Manage your time, stay organised, and work well with teammates across disciplines (marketing, product, sales, etc.). Participate in brainstorms and creative reviews
Bring innovative ideas to the table: Stay current on content trends, fintech language, and platform-specific nuances to keep creative output fresh and and compelling.

Requirements

What We’re Looking For:

A creative and collaborative writer with 3–5 years of experience in advertising, content creation, or social media marketing
Skilled at writing with clarity, personality, and purpose—especially in short form
Comfortable writing for video, motion graphics, and AI-generated scripts
Experienced with prompt-writing and experimenting with AI copy tools
Able to take feedback and iterate quickly
Interested in fintech and passionate about helping everyday people succeed
Reliable, self-motivated, and open to working in-office a few days a week.

Bonus If You:

Have agency or in-house experience in a fast-moving digital environment
Have written for financial services, tech, or youth-focused brands
Know your way around tools like Notion, ChatGPT, or Midjourney
Are full of clever one-liners, clean captions, and meme references that still hit
Candidates must be available for in-office collaboration.

Why Join Carbon

Work at the intersection of tech and impact—helping real people navigate real life
Be part of a team that values initiative, clarity, and creativity
Collaborate with smart, driven people in a fast-paced, supportive environment
Enjoy a flexible and remote-friendly work culture (depending on role)