- Job Title: Business Development and Marketing Officer
- Location: Lagos
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About the Reddington Multi-specialist Hospital
The Reddington Multi-specialist Hospital built on nine floors provides fully comprehensive tertiary hospital solutions in most medical areas. Our journey as a healthcare provider began in March 2006 with the establishment of the Cardiac Centre, in Victoria Island, in association with the renowned Cromwell Hospital in London.
Main Responsibilities
- Promote Hospital Services: Champion the hospital’s brand and services and generate high-value leads through personal and professional networks, within the community, to corporate organisations, and to Health Maintenance Organisations (HMOs).
- Strategy: Provide leadership and strategic direction for marketing and sales strategies, processes, and standard operating procedures.
- Formulate quarterly strategies to drive revenue growth and market competitiveness.
- Identify and Acquire New Clients: Proactively source and approach potential business clients, HMOs, and other partners to grow our network and revenue streams.
- Relationship Management: Foster and maintain strong, long-term relationships with existing clients, ensuring high levels of satisfaction and loyalty.
- Contract Management: Oversee the initiation, negotiation, and renewal of contracts with clients, ensuring compliance and mutually beneficial agreements.
- Brand Ambassadorship: Act as the public face of the hospital group, representing our values and mission at events, presentations, and meetings.
- Content Oversight for Social Media: Lead the planning, creation, and management of content across all social media platforms to engage audiences and promote services.
- Proposal Documentation: Produce tailored customer proposals that address client-specific needs and expectations.
- Reporting: Deliver monthly performance reports and strategic insights to the CEO and senior management.
Qualification/Knowledge
- A University Degree in a relevant field.
- A postgraduate degree or professional certification in a related discipline. Strong knowledge and understanding of the Nigerian healthcare system. Extensive business and professional network.
- Membership of a recognized professional body in Marketing, Sales, or Communications.
Core Competencies and Skills:
- Excellent Communication: Superior verbal and written communication skills, with the ability to engage, persuade, and build trust with diverse stakeholders.
- Relationship Building: Demonstrated ability to establish and nurture professional relationships with clients, HMOs, and partners.
- Strategic Thinking: Strong analytical and problem-solving skills to identify opportunities and develop effective business growth strategies.
- Negotiation and Contract Management: Proven experience in negotiating contracts, managing renewals, and ensuring mutually beneficial outcomes.
- Digital Savvy: Experience managing or overseeing social media content, with an understanding of digital marketing best practices.
- Organisational Skills: Highly organised, able to manage multiple projects and deadlines in a fast-paced environment.
- Professionalism and Integrity: Represents the hospital group with the highest standards of ethics, professionalism, and confidentiality.
Broad Key Performance Indicators:
- Achievement of annual revenue and new business targets.
- Growth of corporate client portfolio and strategic partnerships.
- Weekly activity benchmarks: calls, proposals, and conversion rates.
- Client retention and satisfaction metrics.
- Timely and accurate reporting to senior management.
- Development and maintenance of a robust customer relationship database.
How to Apply
Interested and qualified candidates should forward their CV and Cover Letter to: hr@reddingtonhospital.com and copy gabriel.akomolafe@reddingtonhospital.com using the Job Title as the subject of the email.
