Afconrecruit Limited is a company that provides solutions to improve the quality and output of the work transaction for both Employers and Employees.
We are recruiting to fill the position below:
Job Title: Chief Marketing Officer (Media)
Location: Lagos (Remote)
Reports To: Chief Executive Officer (CEO)
Position Summary
- We are seeking an innovative and data-driven Chief Marketing Officer (CMO) to lead the brand’s marketing strategy and drive audience engagement, platform growth, and market penetration.
- The ideal candidate will have deep experience in digital marketing, content strategy, and community-building—particularly in employment, media, or education-focused sectors within emerging markets.
Key Responsibilities
- Develop and execute a comprehensive marketing strategy to grow AboutJobs TV’s audience, drive user engagement, and enhance brand visibility across Africa and the Caribbean.
- Position ACR AboutJobs TV Ltd as the go-to multimedia platform for career development, job search guidance, and workforce empowerment.
- Lead and manage the marketing team, external agencies, and media partners to produce high-impact campaigns across TV, digital, and social platforms.
- Oversee the creation and distribution of engaging content, including career shows, job market insights, testimonials, and success stories.
- Develop and optimize user acquisition and retention strategies through paid and organic digital channels (e.g., social media, SEO, email marketing, influencer collaborations).
- Build strong analytics frameworks to track KPIs, campaign performance, and platform engagement metrics.
- Collaborate closely with product, tech, and partnerships teams to ensure brand consistency and customer-centric design.
- Represent the brand at industry events, online forums, and strategic media engagements to increase reach and relevance.
Qualifications and Experience
- Bachelor’s Degree in Marketing, Communications, Business, or a related field (Master’s or MBA preferred).
- 5+ years of marketing leadership experience, preferably in digital media, career platforms or workforce development sectors.
- Proven success in leading marketing campaigns targeting African and Caribbean audiences.
- Strong expertise in digital marketing tools, marketing automation, data analytics, and brand storytelling.
- Experience in TV or content-focused marketing is a strong advantage.
- Exceptional leadership, communication, and strategic thinking skills.
- Passion for youth empowerment, employment equity, and workforce transformation.
What We Offer
- A unique opportunity to influence the growth trajectory of businesses across emerging markets.
- A dynamic, supportive, and mission-driven work environment.
- Competitive compensation package and performance incentives.
- Opportunities for international travel and professional growth.
How to Apply:
Interested and qualified candidates should click on ‘Apply now’ below.
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