- Job Title: Content & Community Builder (AI-First)
- Location: Remote
- Department: Marketing
- Reports To: CMO/Marketing Lead
- Job Alerts: To receive Job Alerts on WhatsApp, Click HERE
About Herbal Goodness
Herbal Goodness is a trusted provider of premium, organic superfoods and herbal supplements. We are driven by a dual mission: empowering health and wellness globally, and giving back.
We are looking for a Content & Community Builder (AI-First) to own the voice, trust, and organic growth engine of Herbal Goodness. This role combines creative content development, AI innovation, SEO excellence, and community-building to drive brand visibility, engagement, and advocacy.
Key Responsibilities
- Develop and lead Herbal Goodness’ content strategy across blogs, social media, video, and email.
- Leverage AI tools to scale authentic, compliant content creation.
- Own SEO strategy (on-page + technical): keyword research, structured data, crawl optimization, internal linking.
- Manage and grow online communities, including social media groups, wellness forums, and brand ambassador programs.
- Foster user-generated content (UGC), testimonials, and customer advocacy initiatives.
- Build partnerships with influencers and thought leaders in herbal wellness.
- Ensure all content adheres to FDA/FTC compliance standards for health-related communication.
Success Metrics
- Grow organic traffic by 100% year-over-year through SEO and content initiatives.
- Grow community by over 100% and Increase community engagement rate by 50% within 12 months.
- Secure top-3 SERP rankings for 50+ high-value herbal supplement keywords.
- Contribute to growing Herbal Goodness revenue by 100% within the first 12 months.
Qualifications
- 2–5 years of experience in content marketing and/or community management (health, wellness, or CPG preferred).
- Proven expertise in SEO and technical SEO (schema markup, crawlability, Core Web Vitals).
- Strong storytelling and writing skills, with the ability to communicate within compliance guidelines.
- Experience with AI content tools (e.g., ChatGPT, Gemini, Jasper, MidJourney, Synthesia etc).
- Hands-on experience cultivating and managing online communities and brand advocacy programs.
Why Join Us?
At Herbal Goodness, you’ll be part of a mission-driven, innovative team that blends tradition with technology. This role offers the chance to shape our brand voice, harness AI to build meaningful connections, and empower a global community around herbal wellness—all while contributing to social impact.
