Content Creator at Speedaf Express

Job Title: Content Creator

Location: Berger, Lagos

About Speedaf Express:

Speedaf was established in 2019. We are a joint-venture company invested by Chinese leading express enterprises. Since founded, we continuously expanded global network, developed and optimized products, improved customer experience, and introduce IT technologies and equipment to realize automatic operations. Currently, we are building a local and cross-border service network to support air, sea and road transportation with the aim to be the leading diversified integrated logistics solution provider between China and emerging markets. By doing so, it will reduce end-to-end logistics costs between China and emerging markets while providing a stable and recognized logistics services to our customers.

Speedaf is localization-oriented, and we believe in creating both opportunities and possibilities of every region we operate in. We work with local teams and understand needs of customers. We offer a variety of products and value added service to cover different commercial or personal scenarios for our customers.

Job Summary

We are seeking a creative and strategic Content Creator to develop engaging content across various platforms, including social media, blogs, websites, and email campaigns.
The ideal candidate will have a strong grasp of storytelling, branding, and content marketing, with the ability to align content with our business goals and audience interests.

Key Responsibilities

Develop, write, and edit original content for digital platforms (blogs, websites, social media, newsletters, etc.)
Collaborate with marketing, design, and product teams to align content with brand messaging and campaigns
Promote content on social networks and monitor engagement (e.g. comments and shares)
Plan and manage a content calendar across multiple platforms.
Identify customers’ needs and recommend new topics.
Coordinate with marketing and design teams to illustrate articles.
Create and distribute marketing copy to advertise our company and products.
Interview industry professionals and incorporate their views in blog posts.
Research industry-related topics and trends to ensure timely and relevant content.
Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
Measure web traffic to content (e.g. conversion and bounce rates).
Optimize content for SEO and engagement.
Create and edit videos, graphics, and other multimedia content (if applicable).
Track performance metrics and adjust content strategies accordingly.
Update our websites as needed.
Stay up to date with content marketing best practices and emerging trends.

Skills and Requirements

Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
Proven work experience as a Content Creator, Copywriter, or similar role
Portfolio of published content
Excellent writing, editing, and proofreading skills
Familiarity with SEO principles, guidelines to optimize content and content management systems.
Experience with social media platforms (Instagram, LinkedIn, TikTok, etc.)
Basic knowledge of graphic design and video editing tools (e.g., Canva, Adobe Creative Suite) is a plus
Strong attention to detail and time management skills
Creative thinking and storytelling ability.
Data-driven mindset with an understanding of KPIs and analytics tools.
Adaptability and comfort working in fast-paced environments