Job Title: Content Marketing Specialist
Location: Lagos
Employment Type: Full-time
About GIG Mobility:
GIG Mobility (formerly God is Good Motors) wasfounded in 1998 by Edwin and Stella Ajaere, and later led by their son Chidi Ajaere, who spearheaded a reinvention of the business in 2010.The company transitioned to becoming a technology-driven mobility provider, expanding beyond bus services to include other services like GIG Logistics.GIG Mobility has also expanded its operations outside Nigeria, entering Ghana in 2019.
Job description:
Strategy & Planning:
- Collaborate with the marketing department to understand short- and long-term business goals
- Develop and implement integrated content strategies across channels
- Stay ahead of industry trends and proactively recommend content campaigns
- Research and implement SEO tactics to increase organic traffic and brand visibility
- Contribute ideas for campaign themes, content pillars, and storytelling frameworks
Copywriting & Content Creation:
- Write clear, engaging, and strategic copy for website, social media, ads, emails, blogs, scripts, and podcast episodes etc.
- Draft and maintain engaging copy across public communications and branded platforms
- Convert customer needs and feedback into customer-centric storytelling
Social Media Management:
- Manage day-to-day content scheduling, posting, and monitoring across Instagram, TikTok, Facebook, X, and LinkedIn
- Use tools (e.g., Meta Suite, Buffer, Notion) to keep calendars updated and performance tracked
- Interact with the audience and grow community engagement and loyalty
Video Creation:
- Create mobile-first short-form video content (Reels, TikToks, etc.) using just your phone + editing tools
- Record, script, and edit authentic, brand-aligned visual content
- Optimize videos for platform performance and virality to grab customer attention
Visual Content & Design:
- Use tools like Canva, Figma, or Adobe Express to design basic static and motion graphics
- Collaborate with designers when higher complexity is needed, but lead with fast-turnaround visuals
- Contribute to brand aesthetics including logo treatments, taglines, and promotional designs
Content Optimization & Reporting:
- Track content engagement, reach, and performance metrics
- Analyze web and social data to optimize strategies and adjust quickly
- Use insights to improve traffic, conversions, and user retention
Compliance & Consistency:
- Ensure content aligns with brand voice, history, and future plans
- Ensure all content adheres to copyright and data protection laws
- Maintain consistency across platforms and campaigns
Requirements
- Minimum of HND / BSc Degree in a related field.
- Content marketing, social media, or creative production experience.
- A focus on content marketing for a B2B technology business could be in a pure content role or a broader marketing role with some content marketing.
- Excellent writing skills and the ability to communicate at all levels.
- Track record of producing a wide variety of content.
- Video editing would be an advantage.
- Must present Portfolios with links to your writing samples and video content is required
Application Closing Date
31st May, 2025.
How to Apply:
Interested and qualified candidates should send their CVs to: jobs@thegiggroupng.com using the Job Title as the subject of the mail.
