Digital Marketer at 12th City Real Estate

Job Title: Digital Marketer

Location: Wuye, Abuja (FCT)

Employment Type: Full-time

About 12th City Real Estate:

12th City is an emerging real estate company dedicated to transforming the property landscape in Nigeria. Founded with a vision to bridge the gap between dream homes and reality, is committed to providing innovative, sustainable, and customer-centric real estate solutions that meet the diverse needs of the different market segments. The company aims to be the most trusted and innovative real estate partner in Nigeria and Africa delivery exceptional value through quality properties and innovative service. This will be done through the delivery of tailored real estate solutions that enhance the lives of individuals, families and investors.

Job Summary:

The Digital Marketer is responsible for developing, executing, and optimizing the company’s digital marketing strategies to drive online visibility, lead generation, and customer engagement, particularly within the real estate sector.
The role involves managing various digital channels, including websites, social media, email marketing, and paid online campaigns, to promote the company’s real estate projects effectively.
The Digital Marketer will focus on enhancing the company’s online presence, ensuring that all digital efforts align with broader business goals and generate measurable results.

Responsibilities:

The Digital Marketer is responsible for developing, executing, and optimizing the company’s digital marketing strategies to drive online visibility, lead generation, and customer engagement, particularly within the real estate sector. The role involves managing various digital channels, including websites, social media, email marketing, and paid online campaigns, to promote the company’s real estate projects effectively.
The Digital Marketer will focus on enhancing the company’s online presence, ensuring that all digital efforts align with broader business goals and generate measurable results.
Develop, implement, and manage comprehensive digital marketing campaigns that increase the company’s visibility across all online channels, including SEO, SEM, social media, email marketing, and display advertising, ensuring alignment with the overall brand strategy.
Optimize the company’s website and landing pages to enhance user experience and drive conversions, utilizing tools like Google Analytics to track and improve site performance, traffic, and lead generation.
Manage and grow the company’s online presence on social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, through the creation of high-quality content, paid advertising, and audience engagement initiatives.
Collaborate with the Head of Media and content teams to ensure digital content, including blog posts, videos, and social media updates, is consistent with brand messaging and effectively promotes real estate projects to target audiences.
Implement and monitor paid digital advertising campaigns, including Google Ads and social media ads, ensuring optimal ad performance, budget management, and a high return on investment through ongoing adjustments and testing.
Track and report on the performance of digital marketing activities using data-driven insights to refine strategies, increase traffic, and improve the overall effectiveness of digital efforts.
Develop and execute email marketing campaigns aimed at nurturing leads, promoting new properties, and maintaining customer relationships, while continually analyzing open rates, click-through rates, and conversion rates to optimize future campaigns.
Stay up to date with digital marketing trends, best practices, and technological advancements, applying new strategies and tools to improve online marketing efforts and keep the company at the forefront of the real estate industry.
Ensure all digital marketing activities are compliant with relevant data protection regulations, copyright standards, and ethical marketing practices, safeguarding the company’s reputation and brand integrity.