Digital Marketer at Greywood Hotels and Apartments

Job Title: Digital Marketer
Location: Ikeja, Lagos
Employment Type: Full-time
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About Greywood Hotels & Apartments

Greywood Hotels & Apartments is situated in a serene and well-secured environment. We pride ourselves in providing clean and comfortable accomodation to all our guests which includes work professionals, corporate entities etc. If perfect relexationis your desire, Greywood Hotels & Apartments is definitely the ideal place to be.

Summary

We are seeking a creative and results-driven Digital Marketer to design, implement, and manage online marketing campaigns that enhance the hotel’s brand visibility, attract new guests, and drive bookings.
The ideal candidate will be skilled in digital marketing strategies, content creation, and data-driven decision-making.

Key Responsibilities

Develop and execute digital marketing campaigns across social media, email, websites, and online advertising platforms.
Manage and grow the hotel’s social media presence (Facebook, Instagram, LinkedIn, TikTok, etc.).
Create engaging content (graphics, videos, posts, blogs) to promote the hotel’s services, events, and promotions.
Optimize the hotel’s website and online listings for search engines (SEO/SEM).
Monitor and analyze campaign performance using tools such as Google Analytics, Facebook Ads Manager, etc.
Collaborate with the sales and reservations team to boost online bookings.
Manage hotel listings on OTAs (Online Travel Agencies) like Booking.com, Expedia, and Airbnb.
Track trends in digital marketing and hospitality to recommend innovative strategies.
Build and manage the hotel’s online reputation, including responding to reviews and guest feedback on digital platforms.
Prepare monthly marketing reports to measure ROI and suggest improvements.