Digital Marketing Manager at a FMCG Company

Digital Marketing Manager

Utilizes digital platforms, AI, and technology to craft data-driven online strategies, managing campaigns, content, social media, and all digital presence to amplify brand reach, engagement and affinity.
Develop and execute a data-driven digital marketing strategy aligned with overall business objectives for the FMCG portfolio.
Manage and optimize paid advertising campaigns across various digital & social media platforms
Oversee social media marketing, including content creation, community management, and influencer marketing.
Develop and maintain an engaging presence in all digital platforms that resonate with target audiences.
Manage and analyze digital engagement & traffic and KPIs to measure effectiveness & ROI.
Stay up-to-date on the latest digital marketing trends and technologies in the FMCG industry.
Identify and implement new digital marketing tools and tactics to improve campaign performance.
Collaborating with cross-functional teams, such as design, content, and development, to ensure alignment and consistency in messaging and branding.
Develop and manage digital marketing budgets.
Building and leading a team of digital marketing experts in the organization.
Building and maintaining relationships with external partners, agencies, and vendors as needed for specialized marketing services or campaigns.

10+ years in leading Digital Marketing Agencies or in the Digital Marketing Function of
reputed CPG companies, having handled clients & projects across diverse industries,
including FMCG, Fintech, Telcos etc.
Should have demonstrable skills & mastery in all aspects of media & communication across
digital platforms.
Experience in using AI and other cutting-edge technology in the digital marketing domain, for
leading brands will be appreciated.