Digital Marketing Manager at Picadailys Services Nigeria Limited

Job Title: Digital Marketing Manager
Location: Rivers
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About PICADILYS

PICADILYS is a multi-faceted platform that offers various services to its customers. These services include value added services such a bill payments, airtime and data recharge, T.V subscriptions, betting, and gift cards. PICADAILYS also provides self-services from our partners in the areas of travels and leisure, food and drinks, fitness and entertainment , delivery services and consumables. Additionally, the platform offers brand advertising services including pay per click(PPC), pay per engagement (PPE), pay per action(PPA) and pay per mile (PPM). PICADAILYS also operates a banking/wallet service that allows users to create virtual accounts, fund wallets, transfer funds, convert currencies, obtain virtual USD cards and prepaid cards.

Role Overview

We’re looking for a results-driven Digital Marketing Manager to lead and execute our online marketing strategy.
The ideal candidate will be responsible for driving user acquisition, engagement, and retention through data-backed campaigns and strategic brand communication.
This role requires a mix of creativity, analytics, and strategic thinking.

Key Responsibilities

Develop and implement digital marketing strategies to grow Picadailys’ user base and brand visibility.
Manage and optimize paid campaigns across social media, Google, and other digital channels.
Oversee SEO/SEM efforts, email marketing, influencer collaborations, and content marketing initiatives.
Lead campaign planning, budgeting, and performance analysis to ensure ROI-driven marketing.
Collaborate with product, content, and design teams to align marketing activities with company goals.
Track and report performance metrics, analyze data, and provide actionable insights.
Stay updated on emerging marketing trends, tools, and technologies to keep Picadailys competitive.

Requirements

Bachelor’s Degree in Marketing, Business, Communications, or related field.
3+ years of proven experience in digital marketing, preferably in fintech, lifestyle, or tech startups.
Strong understanding of online marketing channels and analytics tools (Google Ads, Meta Business Suite, SEO tools, etc.).
Experience managing social media advertising, influencer marketing, and growth campaigns.
Excellent project management, communication, and analytical skills.
A creative mindset with a data-driven approach to decision-making.

What We Offer