Digital Marketing Operations Lead at Heal The Youth Foundation (HTYF)

Digital Marketing Operations Lead


Job Title: Digital Marketing Operations Lead

Location: Abuja


About Heal The Youth Foundation (HTYF):

Heal The Youth Foundation (HTYF) is a registered Nigerian Non-Governmental Organization (CAC/IT/NO 18565) and we believe in an empowered, healthy, and successful people having equal opportunities.


Responsibilities:
  • Develop and execute SEO strategies, including keyword research, on-page and off-page optimization, and technical SEO improvements.
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
  • Implement conversion rate optimization (CRO) strategies to enhance website performance and user engagement.
  • Drive organic growth strategies, leveraging content marketing, link-building, and social media engagement.
  • Oversee and manage social media campaigns, ensuring brand consistency and audience engagement.
  • Develop a comprehensive content strategy, including planning, execution, and distribution across multiple digital channels.
  • Utilize AI-assisted tools for content creation, ensuring efficiency and scalability in article and copy generation.
  • Conduct content performance analysis, using analytics tools to measure engagement, traffic, and conversion rates.
  • Generate and present data-driven reports, tracking key metrics and campaign performance insights.
  • Stay up to date with industry trends and emerging digital marketing technologies to enhance strategies.

Requirements:
  • Proven experience in SEO, CRO, and digital advertising with measurable success.
  • Strong expertise in keyword research, content strategy, and performance tracking tools (Google Analytics, SEMrush, Ahrefs, etc.).
  • Hands-on experience managing paid ad campaigns on Google, Facebook, and other digital platforms.
  • Knowledge of organic growth strategies and the ability to execute link-building and audience engagement initiatives.
  • Familiarity with AI-powered content creation tools and experience leveraging them for content marketing.
  • Ability to analyze and interpret marketing data to drive continuous improvement.
  • Proficiency in marketing automation and reporting tools.
  • Excellent project management and communication skills.
  • A results-driven mindset with the ability to optimize ROI on marketing efforts.

Application Closing Date
18th February, 2025.


Method of Application:

Interested and qualified candidates should forward their CVs to: beyondtoday@htyfworldwide.org using the Job Title as the subject of the email.

Click here to download the Editable CV Template

Note
Submit your application, including:

  • A one-page cover letter introducing yourself, summarizing your qualifications, and highlighting your relevant experiences.
  • An updated curriculum vitae (CV) that showcases your relevant skills, education, and work experience.
  • Contact information for at least two professional references.
  • A portfolio showcasing your technical work, projects, and achievements relevant to the role (e.g., GitHub repository, links to live projects, or PDF documents).
Click here to download the Editable CV Template 

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