Job Title: Digital Marketing Operations Lead
Location: Abuja
About Heal The Youth Foundation (HTYF):
Heal The Youth Foundation (HTYF) is a registered Nigerian Non-Governmental Organization (CAC/IT/NO 18565) and we believe in an empowered, healthy, and successful people having equal opportunities.
Responsibilities:
- Develop and execute SEO strategies, including keyword research, on-page and off-page optimization, and technical SEO improvements.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Implement conversion rate optimization (CRO) strategies to enhance website performance and user engagement.
- Drive organic growth strategies, leveraging content marketing, link-building, and social media engagement.
- Oversee and manage social media campaigns, ensuring brand consistency and audience engagement.
- Develop a comprehensive content strategy, including planning, execution, and distribution across multiple digital channels.
- Utilize AI-assisted tools for content creation, ensuring efficiency and scalability in article and copy generation.
- Conduct content performance analysis, using analytics tools to measure engagement, traffic, and conversion rates.
- Generate and present data-driven reports, tracking key metrics and campaign performance insights.
- Stay up to date with industry trends and emerging digital marketing technologies to enhance strategies.
Requirements:
- Proven experience in SEO, CRO, and digital advertising with measurable success.
- Strong expertise in keyword research, content strategy, and performance tracking tools (Google Analytics, SEMrush, Ahrefs, etc.).
- Hands-on experience managing paid ad campaigns on Google, Facebook, and other digital platforms.
- Knowledge of organic growth strategies and the ability to execute link-building and audience engagement initiatives.
- Familiarity with AI-powered content creation tools and experience leveraging them for content marketing.
- Ability to analyze and interpret marketing data to drive continuous improvement.
- Proficiency in marketing automation and reporting tools.
- Excellent project management and communication skills.
- A results-driven mindset with the ability to optimize ROI on marketing efforts.
Application Closing Date
18th February, 2025.
Method of Application:
Interested and qualified candidates should forward their CVs to: beyondtoday@htyfworldwide.org using the Job Title as the subject of the email.
Click here to download the Editable CV Template
Note
Submit your application, including:
- A one-page cover letter introducing yourself, summarizing your qualifications, and highlighting your relevant experiences.
- An updated curriculum vitae (CV) that showcases your relevant skills, education, and work experience.
- Contact information for at least two professional references.
- A portfolio showcasing your technical work, projects, and achievements relevant to the role (e.g., GitHub repository, links to live projects, or PDF documents).
