Direct Marketing Specialist at Reliance Health

About Reliance Health

Reliance Health uses Technology to Make Healthcare Accessible and Affordable. Through an integrated approach that includes affordable health insurance, telemedicine, and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.

Job Title: Direct Marketing Specialist

Location: Lagos
Employment Type: Full-time

Job Summary

The Direct Marketing Manager will focus on attracting new customers using direct channels like events, email, referrals, influencers, and offline advertising.
This role involves planning and running campaigns, creating engaging content, and working closely with other teams to ensure everything aligns with the company’s goals.
The manager will also track campaign performance, share results, and find ways to improve outcomes.

Responsibilities

You will be Responsible For:

Drive customer acquisition through events, email, referral programs, influencer partnerships, and offline advertising.
Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising.
Develop high-impact content aligned with business goals to support customer acquisition and engagement.
Collaborate with Sales, Brand, and Digital Marketing teams to align strategies and objectives.
Manage referral and influencer programs to increase brand visibility and conversions.
Use analytics tools to track performance and optimize campaigns.
Oversee events and offline marketing activities such as billboards, radio, and on-ground activations.
Ensure consistent messaging and content distribution across channels for maximum reach.
Provide actionable insights and performance updates to stakeholders.
Build relationships with external partners, including media agencies and influencers.

Requirements

Must Have:

4+ years of experience in marketing, focused on customer acquisition.
Proven success in managing campaigns across multiple channels.
Strong content creation and copywriting skills.
Experience using analytics tools to measure campaign success.
Ability to manage multiple projects and work collaboratively.
Experience with event and offline marketing.

Benefits

A fantastic working environment that’s fully remote .
Premium health insurance package.
Collaborative and inclusive work environment.
Professional development, mentoring and growth opportunities.
Unlimited Leave Days: Take the time you need to recharge and rejuvenate.
Learning & Development Benefit: We provide an allowance to support your ongoing professional growth and skill enhancement.