- Job Title: Growth Marketing Manager
- Location: Lagos
- Employment Type: Full-time/Onsite
- Reports To: HOD, Marketing
- Job Alerts: To receive Job Alerts on WhatsApp, Click HERE
About PE LIFTS
PE LIFTS specializes in designing, installing, and maintaining elevators (lifts) for various types of buildings. PE LIFTS offers a range of solutions to meet the needs and preferences of every customer, such as pneumatic Vacuum elevators, platform elevators, etc.
Job Description
- The Growth Marketing Manager will be responsible for driving the company’s digital growth across multiple channels.
Key Responsibilities
Website Design & Management:
- Design, develop, and manage responsive, user-friendly websites aligned with brand identity.
- Ensure websites are optimized for speed, SEO readiness, mobile responsiveness, and overall user experience (UX/UI).
- Maintain hosting, domain, CMS, and resolve technical website issues.
- Integrate and manage analytics/tracking tools to measure website performance.
Google Ads & Account Optimization:
- Plan, create, and manage PPC campaigns across Google Ads (Search, Display, Shopping, Video).
- Optimize campaigns through bidding strategies, ad copy improvements, and audience targeting.
- Track KPIs such as CTR, CPC, ROI, and conversion rates, adjusting campaigns as needed.
Performance Marketing & Ads Optimization:
- Plan, execute, and manage paid media campaigns across search, display, video, and remarketing channels.
- Optimize campaigns through A/B testing, bidding strategies, and creative improvements.
- Track and report on KPIs such as CTR, CPC, ROI, and conversion rates.
Google Account Management & Troubleshooting:
- Manage and optimize company Google accounts (Google Ads, Analytics
- GA4, Search Console, Tag Manager, Google Business Profile, Google Workspace).
- Troubleshoot account issues such as suspensions, billing/payment errors, and policy violations.
- Resolve technical integration errors between Google tools and company platforms.
Search Engine Optimization (SEO):
- Conduct regular site audits, keyword analysis, and content optimization for higher rankings.
- Implement both on-page and off-page SEO strategies, including backlink building and local SEO.
- Monitor algorithm updates and adapt strategies accordingly.
Analytics, Reporting & Growth Strategy:
- Integrate digital analytics tools to capture marketing performance data.
- Provide insights and recommendations for continuous improvement of campaigns and website performance.
- Collaborate with cross-functional teams (content, design, sales) to align marketing with business goals.
Qualifications
- Bachelor’s Degree in Marketing, IT, Computer Science, Business, or a related field.
- Certifications in digital marketing, analytics, or performance marketing are highly desirable.
- Minimum of 4 years’ proven experience in growth marketing, digital marketing, or performance marketing.
Required Skills & Competencies:
- Strong expertise in website design platforms
- Hands-on experience with SEO tools.
- Proficiency in performance marketing platforms (Google Ads, Meta Ads, etc.).
- Ability to manage and troubleshoot digital accounts across multiple platforms.
How to Apply
Interested and qualified candidates should send their CV to: headhr@pelifts.com using the job title as the subject of the email.
