Position Overview
The Chief Marketing Officer (CMO) at the Credit Bureau plays a pivotal role in developing and executing comprehensive marketing strategies to drive business growth, enhance brand visibility, and foster strong relationships within the financial industry. The CMO will lead a dynamic team and collaborate with cross-functional departments to create and implement effective marketing initiatives that align with the company’s goals and objectives.
Responsibilities of a Chief Marketing Officer
- Develop and execute integrated sales and business development strategies aligned with the company’s goals.
- Collaborate with executive leadership to identify growth opportunities and market expansion.
- Drive revenue growth by leading sales teams, setting targets, and monitoring performance.
- Create innovative approaches to attract and retain customers, increasing sales effectiveness.
- Identify and establish strategic partnerships, alliances, and collaborations to drive business growth.
- Cultivate relationships with key stakeholders, clients, and partners to enhance market positioning.
- Conduct market research to understand customer needs, competitive landscape, and emerging trends.
- Utilize market insights to shape product offerings and refine sales strategies.
- Collaborate closely with product, sales, and business development teams to align strategies and objectives.
- Provide input on product development based on customer feedback and market demands.
- Drive innovation in sales and business development approaches, staying ahead of industry trends.
- Encourage creative thinking within the sales and business development teams.
- Continuously assess and refine sales processes, tools, and methodologies for optimal efficiency.
- Implement best practices and technology solutions to enhance sales operations.
- Build and lead a high-performing sales and business development team.
- Provide coaching, mentorship, and professional development opportunities for team members.
- Develop and track key performance indicators (KPIs) to measure sales and business development success.
- Present regular reports and insights to senior management and stakeholders.
- Ensure all sales and business development activities adhere to legal and ethical standards.
- Perform other duties as directed by the Chief Executive Officer
Qualifications and Requirements of a Chief Marketing Officer
- Master’s degree in business, marketing, or related field.
- Minimum of 12yrs Work Experience
- 6 years of experience in senior leadership roles within marketing, sales, and business development.
- Proven track record of driving revenue growth and successful partnership development.
- Deep understanding of market dynamics, customer behaviors, and industry trends.
- Excellent strategic thinking, negotiation, and relationship-building skills.
- Strong analytical mindset with proficiency in data analysis and market insights.
- Ability to lead and inspire cross-functional teams in a collaborative environment.
- Innovative mindset with a focus on driving creativity and continuous improvement.
- High ethical standards and integrity in all professional endeavors.
- Adaptability to evolving market conditions and changing business priorities.
How to Apply
Interested and qualified candidates should send their resume to careers@creditregistry.ng with the subject- Application for Chief Marketing Officer.
