Knowledge and Insight Manager
Job Specification
- Unlocks consumer trends and market data, transforming them into actionable insights that
fuel business growth through data-driven strategies. - Creating systems and processes for collecting, storing, and sharing information and
insights gathered from various sources, including internal databases, market research,
customer feedback, and industry trends. - Lead the development and execution of a comprehensive knowledge management
strategy for the FMCG business. - Oversee market research, customer feedback analysis, and social media listening to
identify trends and opportunities. - Leverage data analytics tools and techniques to extract meaningful insights from
various data sources (sales data, market research reports, etc.). - Translate complex data into clear, concise, and actionable insights for stakeholders
across all departments (marketing, sales, R&D, etc.). - Identify growth opportunities for the business based on market and customer insights.
- Develop and maintain a central knowledge repository to ensure all have access to the
latest information. - Collaborate with cross-functional teams to ensure insights are effectively integrated
into business strategies and initiatives. - Track and measure the impact of knowledge and insights on key business metrics.
- Stay abreast of industry trends and best practices in knowledge management and data
analytics. - Developing and implementing strategies to capture, organize, and disseminate
knowledge & insights, leading to consumer strategy within the organization.
Education/Qualification:
- MBA (Marketing) from a University/Business School/Institute of repute.
- Excellent analytic and numeracy skills
- Mastery in all areas of Consumer Research
- Strategic Thinking
- Communication, Presentation & IT Skills
- Requires minimal supervision.
Experience
- 15+ years in leading Market Research Agencies or in the Knowledge & Insights function of
CPG companies of repute, having handled clients & projects across diverse industries,
including FMCG, Fintech, Telcos etc. - Should have demonstrable skills & mastery in all aspects of consumer research and strategy.
- Experience in using AI and other cutting-edge technology in the Knowledge & Insights space,
for leading brands will be appreciated.
How to Apply
Interested and qualified candidates should send their CVs to: jobroleconsulting@gmail.com using the job title as the subject of the email.
Click here to download the Editable CV Template here
SIMILAR JOBS
Marketing Officer at Qatar Airways
Marketing Team Lead at Saturn Home Appliances Limited