Marketing Manager at Carlcare Development Nigeria Limited

Marketing Manager

About Carlcare Development

Carlcare Service Limited, established in Hong Kong on November 26th in 2009, aims to provide professional service support to mobile phones and other electronic consumer products. With the concept “Yes! We care…”, Carlcare provides clients with timely, reliable, professional and satisfying service. With years of efforts, it has become a leading service brand for consumer electronics in South East Asia, Middle East and Africa. With the powerful quality assurance system and experienced quality team, Carlcare is doing its best to provide every client the best service. Every Carlcare center owns advanced technologies with powerful equipment, which makes sure that every customer can enjoy our professional and intimate service. Meanwhile, we welcome feedbacks from any customer, which can help us to improve our service from every aspect. Talent-oriented has always been the philosophy of Carlcare. It has continually brought in talents in this field with rich experience. Now, all the staff in Carlcare are possessing professional knowledge and skills and years of experience in maintenance and service.

Carlcare Development, formerly known as Tecno Telecoms – established in July 2006, is a high-tech company specializing in the R&D, production, sale and service of mobile communication products. After years of development, Carlcare Development has become an important part of the mobile phone industry and one of the major mobile phone manufacturers in the world. Currently, it has full ownership of three famous mobile phone brands TECNO, itel and Infinix, and an after-sales service brand Carlcare.

Job Description

As a Marketing Manager, you will play a key role in developing and implementing marketing strategies to promote our brand and products.
You will be responsible for both Above The Line (ATL) and Below The Line (BTL) marketing activities, ensuring a cohesive and effective approach to reaching our target audience.

Key Responsibilities: Marketing Manager

Develop and execute strategic marketing plans to drive brand awareness and sales growth.
Oversee ATL campaigns, including advertising, media planning, and public relations.
Manage BTL activities such as events, promotions, and partnerships to engage customers and drive conversions.
Analyze market trends, consumer behavior, and competitor activities to identify opportunities and challenges.
Collaborate with cross-functional teams including sales, product development, and creative to align marketing initiatives with business objectives.
Monitor and evaluate campaign performance, ROI, and KPIs to optimize marketing efforts and achieve targets.

Qualifications and Skills

Bachelor’s Degree in Marketing / Business Administration, or related field. A Master’s Degree is a plus.
Proven experience as a Marketing team lead or similar role
Strong knowledge and understanding of ATL and BTL marketing strategies and tactics.
Excellent communication, leadership, and project management skills.
Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
Creative thinker with a passion for innovation and staying ahead of industry trends.
Experience with digital marketing, social media, and e-commerce platforms is desirable.

Salary
N300,000 – N400,000 monthly

Application Closing Date
29th June, 2024.