Job Title: Product Marketing Instructor
Job Function: Product Marketing
Location: Lagos
Employment Type: Contract
Experience level: Experienced
Workplace Type: Remote
About AltSchool Africa:
AltSchool Africa is an Edtech product, an alternative to school, launched with the sole motivation to increase employability and reduce unemployment by helping Talents in Africa jump-start a career in Tech. With AltSchool Africa, everyone can benefit from the myriad of opportunities available in Tech. At AltSchool Africa we pride ourselves on possessing a culture of execution that caters to wavemakers rather than wave riders. If you’re interested in joining a diverse and dynamic team that values speed, continuous improvement, focus, accountability, and are on an impact mission, you’ll feel right at home at AltSchool Africa.
Job Role:
As an instructor, you will play a pivotal role in the educational journey of our learners by providing comprehensive support and guidance. Your core duties will include:
- Live Classes: Instructors are required to hold live classes weekly, scheduled in the evenings, to facilitate interactive learning experiences and engage with students in real-time.
- Student/Slack Support: Offer learning-related assistance and support to students via Slack and other communication platforms.
- Office Hours: Conduct regular office hours to provide academic support and address learners’ questions and concerns.
- Assessment: Develop assessment questions, grade learners’ work, and provide constructive feedback to help them improve.
- Curriculum Review Committee: Participate in periodic efforts to review and improve the curriculum for your area of specialization.
Skills and Qualifications:
- You have at least 4 years of industry experience with product marketing.
- You are eager to shape the skills, minds, and trajectories of the newest generation of product marketers.
- You are the person that your learners see as a career mentor and can easily reach out to when they need help.
- You have fluency in the following topics: Google Analytics, Google AdWords, current social media outlets, paid social media advertising, customer segmentation targeting and tracking, community management, and email marketing.
Preferred:
- Experience teaching remotely and use of requisite tools (i.e., video conferencing, messaging, etc.).
- Backgrounds in adult learning, pedagogy, and curriculum development.
Core Technical Skills;
Proficiency in Marketing Tools:
- Expertise with CRM software like HubSpot, Salesforce, or similar platforms for managing customer relationships and tracking marketing efforts.
- Advanced experience with SEO tools such as Google Analytics, SEMrush, Moz, and Ahrefs for optimizing search engine visibility.
Digital Marketing Mastery:
- Extensive knowledge of digital marketing channels, including social media, email marketing, PPC, and content marketing, with a proven track record of successful campaigns.
- High proficiency in using and optimizing advertising platforms like Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising platforms.
Market Research and Analysis:
- Extensive experience with both qualitative and quantitative market research techniques and tools for gathering deep consumer insights.
- Strong analytical skills to interpret market trends, competitive landscape, and consumer behavior, and translate them into actionable marketing strategies.
Content Creation and Management:
- Advanced skills in content marketing strategies, including developing high-quality content for various platforms.
- Proficiency in using CMS platforms like WordPress, as well as content management tools for planning and executing content strategies.
Product Marketing Strategies:
- In-depth understanding of product lifecycle management, from market research and product development to launch and post-launch analysis.
- Proven ability to develop and execute go-to-market strategies, positioning, and messaging that resonate with target audiences.
Soft Skills:
- Communication: Ability to clearly articulate complex marketing concepts and strategies to learners with diverse backgrounds.
- Curriculum Design: Experience in creating comprehensive course outlines and detailed teaching materials for maximum engagement and learning.
- Pedagogical Skills: Knowledge of virtual teaching methodologies and tools,
- Teamwork: Proven ability to collaborate effectively with cross-functional teams.
- Adaptability: Ragerness to continuously update the curriculum and teaching methods.
Specialized Skills:
- Growth Hacking: Deep understanding of growth hacking techniques and metrics for driving rapid user acquisition, engagement, and retention.
- Data-Driven Marketing: Advanced experience in leveraging data analytics to inform and optimize marketing strategies, measure campaign effectiveness, and drive continuous improvement.
- B2B and B2C Marketing: Thorough understanding of both B2B and B2C marketing strategies, with the ability to teach the specific nuances and approaches required for each.
Industry-Specific Knowledge:
- Specialized knowledge and experience in marketing within specific sectors like technology, healthcare, finance, or other relevant industries, providing contextual learning for students.
