- Job Title: Regional Sales Manager (RSM)
- Location: Jos – Plateau, and Benin – Edo
- Employment Type: Full-time
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About the Company
Sonia Foods Industries is one of the leading tomato products processing factories in West Africa. Its headquarter is located in Lagos-Ibadan Expressway, KM 39. The company produces Tomato Mix, Peppe & Onion Tomato Seasoning Mix, Curry Powder and Thyme Leaves, under the brand name Sonia.
The factory is located in Ikorodu Shagamu Express Road, Onigbagbe/Sotubo Village, Shagamu Ogun State, Nigeria
Job Summary
- We are seeking an experienced and results-driven Regional Sales Manager (RSM) with a strong background in the FMCG industry to lead and drive sales performance across the assigned region.
- The ideal candidate will have a proven track record of managing high-performing sales teams, executing effective route-to-market strategies, and delivering sustainable revenue growth.
Key Responsibilities
- Develop and implement regional sales strategies aligned with company objectives.
- Lead, coach, and manage the regional sales team to achieve sales targets and KPIs.
- Drive market expansion, distributor performance, and outlet coverage within the region.
- Monitor sales performance, analyze market trends, and recommend corrective actions.
- Build and maintain strong relationships with distributors, key accounts, and trade partners.
- Ensure effective execution of trade marketing activities and promotions.
- Prepare and submit regular sales reports, forecasts, and market intelligence.
- Ensure compliance with company policies, sales processes, and ethical standards.
Qualifications & Experience
- Education: Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).
- Minimum of 12 years’ total sales experience, beginning from a salesman role.
- At least 4 years’ proven experience as a regional sales manager.
- Mandatory FMCG industry experience (only candidates with FMCG backgrounds will be considered).
- Strong experience in team leadership, distributor management, and sales execution.
- Demonstrated ability to drive sales growth through effective people and performance management.
- Excellent analytical, communication, and negotiation skills.
Key Competencies:
- Strong leadership and people management skills
- Strategic thinking with execution excellence
- Results-oriented and performance-driven mindset
- Ability to work independently and manage multiple priorities
- Strong understanding of FMCG sales operations and route-to-market dynamics.
Application Closing Date
15th February, 2026.
How to Apply
Interested and qualified candidates should send their CV to careers@blumedistribution.com CC: oluchi.sunday@blumedistribution.com using the Job Title as the subject of the email.
