Job Title: Senior Data Analyst
Location: Lagos
Job Type: Hybrid
About Kuda:
Kuda is a full service, app-based digital bank. Our mission is to be the go-to bank not just for those living on the African continent, but also for the African diaspora wherever they might live, anywhere in the world. Kuda is free of ridiculous banking charges and great at helping customers budget, spend smartly and save more. We raised the largest seed round ever seen in Africa, and completed a Series A funding round in February 2021, led by some of the world’s smartest venture capital investors. With offices in London (our HQ), Lagos and Cape Town, and further offices opening across Africa during 2021, Kuda is fast becoming recognised as the leading ‘Neobank’ for Africans.
To help us grow into the company that can bring meaningful change to the way people across Africa get access to great financial products and services in order to take control of their personal finances, we are actively looking for bright, talented, driven people who are excited by our mission. If this sounds like a great way to spend your valuable time, then please get in touch with us.
Role Overview
- Kuda is looking for a highly skilled and motivated Senior Data Analyst to join our growing BI & Analytics team.
- We are looking for someone who can work with large datasets, leverage their expertise in data analysis and deliver actionable insights across various business functions.
- You will play a critical role in helping to shape data-driven decisions around attribution optimisation, product performance, experimentation and user engagement.
Roles and Responsibilities
- Develop, own and champion how we leverage data from our tech stack.
- Analyze, and where required build, datasets that enable better understanding of company KPIs, marketing performance and user engagement.
- Design, develop, and maintain dashboards and reports using tools like Looker.
- Conduct in-depth analyses to improve customer acquisition, engagement, retention, referral, segmentation and revenue across multiple channels. Understand trends, correlations and identify opportunities to move these key user growth metrics.
- Perform exploratory data analysis (EDA) and statistical modeling to support strategic initiatives.
- Ensure the accuracy and relevance of key performance indicators (KPIs) across different functions.
- Design and analyze experiments to improve user acquisition, product adoption, and spend efficiency of marketing campaigns.
- Be comfortable with cross-functional collaboration and delivery.
- Present findings and recommendations clearly to both technical and non-technical audiences.
Requirements
- Bachelor’s degree in Computer Science, Statistics, Business, Mathematics, Economics, or related field.
- 5+ years of working experience as a data analyst.
- Proven track record of delivering actionable insights that impact business outcomes.
- Strong understanding of mobile app technologies and attribution.
- Advanced proficiency in SQL.
- Have development experience with Business Intelligence/ visualization tools (ie. Looker)
- Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)
- Understanding of versioning control (ie. Git, BitBucket or other similar technologies)
- Experience with data modeling (ie. dbt)
- Proven leadership skills with the ability to mentor junior team members.
Nice to have:
- Experience in the Fintech, financial services or the gaming industry
- Experience in modeling techniques and application within organisations
- Knowledge of African markets
- Understanding of SKAdNetwork.
