Job Title: Senior Digital Product Officer
Location: Ibadan, Oyo
Employment Type: Full-time
About Advans Nigeria:
Advans Nigeria is an international microfinance bank with a national license from the Central Bank of Nigeria. We offer great flexibility, independence, and financial security to help our clients stay committed to their short and long-term financial goals. The bank was incorporated in Nigeria in February 2013.
Main Responsibilities:
Product Development:
- Lead the development of new products from ideation through market launch
- Collaborate with engineering, design, and marketing teams to define product specifications and requirements
- Establish product development roadmaps and timelines
- Ensure products meet quality standards and alignment with company strategic goals
- Identify opportunities for product enhancements and innovations
Product Management:
- Own the product lifecycle management process
- Create and maintain product documentation including PRDs (Product Requirement Documents)
- Coordinate cross-functional teams to ensure alignment on product direction
- Establish pricing strategies in collaboration with sales and finance teams
- Manage product budgets and resource allocation
Product Performance Management / Evaluation:
- Establish KPIs and metrics to evaluate product performance
- Analyze product performance data to identify trends and opportunities
- Conduct regular product reviews to assess market fit and competitive positioning
- Identify underperforming products and develop improvement strategies
- Report on product performance to senior management
Project Management:
- Lead product-related projects from initiation to completion
- Create and maintain project plans, timelines, and resource requirements
- Coordinate with stakeholders to ensure project deliverables meet objectives
- Identify and mitigate project risks and issues
- Ensure projects are delivered on time, within scope, and within budget
Customer Need Analysis:
- Conduct market research to identify customer needs and pain points
- Use both qualitative and quantitative research methods to understand customer requirements
- Organize and analyze customer feedback for product improvements
- Create user personas and journey maps to guide product development
- Translate customer insights into actionable product features
Competitor Knowledge and Evaluation:
- Monitor competitor activities, product offerings, and market strategies
- Conduct regular competitive analysis to identify market gaps and opportunities
- Benchmark company products against competitors
- Stay informed about industry trends and emerging technologies
- Develop strategies to maintain competitive advantage
Customer Profiling:
- Develop comprehensive customer profiles for target market segments
- Identify key customer segments for product positioning
- Create and maintain buyer personas to inform product decisions
- Analyze customer behavior patterns and preferences
- Collaborate with marketing to ensure messaging reaches the right audience
Reporting:
- Create regular reports on product performance, market conditions, and competitive landscape
- Develop executive summaries and presentations for leadership
- Track and report on key metrics related to product success
- Generate insights from data to inform strategic decisions
- Communicate product status and progress to stakeholders
Product Sales Optimization:
- Work with sales teams to develop effective selling strategies
- Create sales enablement materials and product training
- Identify opportunities to increase product adoption and usage
- Analyze sales data to optimize product positioning and pricing
- Collaborate with marketing on campaigns to drive product sales
Requirements
- Interested candidates should possess an HND/BSc/MSc degree in accountancy or related courses with a minimum of 2 years work experience.
Skills and Competencies:
- Technical Skill
- Leadership Skill
- Data Analysis and Reporting
- Strategic thinking with business acumen
- Outstanding written and verbal communication skills
- Ability to work effectively with cross-functional teams
- Stakeholder Management
- Problem-solving orientation with creative approaches
Knowledge:
- Understanding of market research
- Knowledge of Nigeria Digital Product
- Knowledge of relevant industry trends and technologies
Application Closing Date
10th May, 2025.
How to Apply:
Interested and qualified candidates should send their CVs to: recruitment@advansnigeria.com using the job title as the subject of the email.
